Partnership
Sellchology + August have teamed up
Elite coaching for every sales conversation
For 25+ years, Sellchology has trained thousands of dealerships. August applies AI to turn that customer-focused methodology into an accountable, trackable, and reportable system to guarantee consistency of execution.
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Effective execution across your entire team
One system. One standard. Consistent execution across every department.
Sales teams
Increase close rates
August analyzes real sales conversations, giving sales leaders instant visibility into what your team is doing (or not) that costs you sales. AI highlights missed opportunities and winning behaviors so managers know exactly where to coach.
Service teams
Increase RO value and CSI
August analyzes real service advisor conversations, giving clear coaching insight into what drives RO value and CSI. Managers see where recommendations fall flat and can coach advisors to improve clarity, confidence, and customer experience.
F&I teams
Increase PVR and compliance
August analyzes real F&I conversations, giving managers clear insight into what drives PVR while providing true compliance oversight. Managers see where value isn't landing and can coach clearer, more confident product discussions.
BDC teams
Higher appointments and show rates
August analyzes real BDC calls, giving management clear coaching insight into what drives contact rates, booked appointments, and shows. Managers see where conversations break down and can coach better openings, objections, and appointment closes.
Meet the founder
Jonathan “JD” Dawson
Founder and President, Sellchology Sales Training
JD teaches dealerships to sell through psychology: the reasons customers buy, not scripts. He is in dealerships every month, so the training stays practical. With August, that training becomes coaching managers can see and measure on the conversations their teams are actually having.
Why dealerships partner with us
There is nothing more exciting and terrifying than knowing the truth about what is being said to your customers, but you must know the truth if you're committed to success. And August will tell you the truth.
Built with the best
Why top dealerships choose Sellchology
Sellchology is the gold standard in dealership sales training because it goes deeper than scripts and tactics: it teaches the psychology behind why customers buy. Backed by decades of real-world experience and trusted by thousands of dealerships, Sellchology equips sales teams to build instant rapport, lead the conversation, proactively address objections with confidence, and create raving fans by out-experiencing the competition.
Trusted by 3,000+ dealerships
Coaching at scale
Consistent coaching and measurable results
Easy conversation capture
Capture conversations everywhere, with one click. Use a phone, tablet or smart watch.
Automated CRM updates
Pull critical details from every conversation, including meeting outcomes, to track success.
Customizable scorecards
Scorecards are customized to your workflow, evaluating performance at each stage of your sales, F&I or service process.
Leaderboards and challenges
Track team performance in one place and create challenges within August to gamify success.
