Cherokee Mitsubishi, a Mitsubishi dealership serving Canton, Georgia and the greater Atlanta metro, runs a high-volume sales floor where speed and follow-through determine whether a buyer drives off the lot or calls a competitor.
The problem was not a lack of motivated reps - it was a lack of visibility. After every customer interaction, critical details about trade-ins, financing concerns, and buying timelines lived in notebooks, memory, and incomplete CRM entries.
The team now operates with a consistent, documented record of every customer interaction. Their playbook is used to score interactions and surface areas of opportunities for rep training and deal follow-up.
On a dealership floor, most of the work that determines whether a deal closes happens in conversation - and until recently, none of that was captured in any structured way at Cherokee Mitsubishi. Reps updated the CRM when they remembered to, logged what they chose to, and moved on to the next customer. The result was a CRM that reflected activity, not reality.
August changed the starting point. Reps now record customer interactions with a single tap, and August automatically generates a structured summary - capturing the customer's stated objections, their decision timeline, trade-in details, credit signals, and next steps. That summary flows directly into the CRM without the rep having to type a word. Managers reference customer records when running a TO to get full context and win more deals
Sales management at Cherokee Mitsubishi faced a version of the same problem every dealership manager faces: too many reps, too many deals, and not enough time to meaningfully coach everyone. The traditional approach — listening in on a call, riding along for a test drive - is too slow and too random to drive consistent improvement.
With August, AI analyzes every call, scores key moments like objections, buying signals, and next steps, and automatically flags the ones that need attention. Managers get clear summaries showing where objections surfaced and which reps handled them well. Coaching becomes focused and concrete - so a manager can walk into a one-on-one already knowing exactly which deals and moments to review.
Top-performing reps carry institutional knowledge that never gets transferred to the rest of the team. They know how to handle a financing objection, how to read a buyer who is close to closing, how to re-engage someone who went quiet. When they leave, that knowledge leaves with them.
Cherokee Mitsubishi is using August to close that gap. By capturing how its best reps handle customer conversations, the dealership is building a library of real-world examples that managers use in coaching, that new hires learn from, and that leadership references when developing training.
“I used to spend half my one-on-ones just getting caught up on what happened. Now I walk in already knowing — and we spend that time actually working on the problem.”
— David Booth, General Manager, Cherokee Mitsubishi