Full Arch Sales Experts was built on a simple but difficult insight: most dental practices lose full arch cases not because the clinical work is wrong, but because the sales process is.
Stacy Farley developed a framework that generates 70%+ conversion rates by training teams on how to handle the lead call, the clinical presentation, the sales close, and every objection in between.
The framework works. The challenge is making sure it actually gets applied consistently after the training ends.
That was the gap. A practice could go through the Full Arch Sales Masterclass, leave with scripts and strategies, and still struggle to implement — because no one was capturing what was actually happening on calls. Objections were being mishandled, team members were drifting from the framework, and without a record of real conversations, there was no way to pinpoint what needed fixing.
GPQ integrated August to give their team a reliable window into what is happening during finance conversations across their dealer network.
Finance Director interactions are now captured and summarized automatically, giving GPQ's trainers specific, actionable data to work with between visits. Coaching became grounded in what was actually said rather than what someone remembered, and the gap between training delivery and training application narrowed significantly.
Full Arch Sales Experts integrated August into their coaching process to give practices a live picture of how their teams are performing between training sessions.
The finance office is one of the highest-revenue touchpoints in any dealership. It is also one of the least visible. Once a customer sits down with a Finance Director, what happens in that conversation is largely invisible to management, trainers, and partners like GPQ. Notes are minimal. Impressions are subjective. And compliance risks often go undetected until they become problems.
August changed that dynamic. Finance conversations are now captured with a single tap, and August generates a structured summary — product presentations made, objections raised, customer responses, agreements reached, next steps. That summary is available to both the Finance Director and GPQ's training team.
For the first time, we can see what is actually happening in the finance office. Not a summary from memory — the real conversation. That is the foundation of effective coaching.
— Training Director, Groupe Premier Quebec
One of the core promises of Full Arch Sales Experts — particularly through CoachIQ — is that support does not end when the course does. August reinforces that model by making every patient conversation a coaching opportunity.
When a Finance Director struggles with a specific objection — a customer pushing back on extended warranty pricing, or hesitating on gap coverage — GPQ's trainers can identify the pattern across multiple conversations. Coaching sessions become specific rather than general, and the Finance Director receives feedback tied to real moments in their work.
We used to coach on what Finance Directors told us was happening. Now we coach on what is actually happening. That is a completely different conversation.
— Senior Partner, Groupe Premier Quebec
In the finance and insurance space, compliance is not optional. Regulatory requirements around product disclosure, customer consent, and documentation are specific and consequential. GPQ's partners operate across a dealer network where maintaining consistent standards requires more than periodic audits.
August's automatic capture and summarization creates a documentation trail that supports both internal review and compliance verification. When a Finance Director follows the correct disclosure process, that is recorded. When they do not, GPQ's team can identify and address it before it becomes a liability.
Our clients trust us to help them build finance departments that perform and operate with integrity. August helps us deliver on both parts of that promise.
— Founder, Groupe Premier Quebec