Full Arch Sales Experts was built on a simple but difficult insight: most dental practices lose full arch cases not because the clinical work is wrong, but because the sales process is.
Stacy Farley developed a framework that generates 70%+ conversion rates by training teams on how to handle the lead call, the clinical presentation, the sales close, and every objection in between.
The framework works. The challenge is making sure it actually gets applied consistently after the training ends.
That was the gap. A practice could go through the Full Arch Sales Masterclass, leave with scripts and strategies, and still struggle to implement — because no one was capturing what was actually happening on calls. Objections were being mishandled, team members were drifting from the framework, and without a record of real conversations, there was no way to pinpoint what needed fixing.
Full Arch Sales Experts integrated August into their coaching process to give practices a live picture of how their teams are performing between training sessions.
Patient calls are now captured and summarized automatically, giving Stacy's team — and practice leadership — real data on where the framework is being applied and where it is breaking down.
The result is faster improvement, more consistent case acceptance, and a coaching relationship that extends beyond the classroom.
The Full Arch Sales Framework covers every stage of the patient journey — from the first lead call to the final close. It is specific, scripted in the right places, and built from real experience closing 40 to 50 arches per month at a practice generating $8 million a year. Practices that implement it see results. The problem has always been implementation consistency.
Most practices finish a training and intend to apply what they learned. Then real patient volume picks up, old habits reassert themselves, and the framework slowly gets diluted. By the time anyone notices the conversion rate has slipped, it is hard to trace exactly where things went wrong.
August solves the visibility problem. Patient consultations are captured and summarized automatically, giving Stacy's coaching team a direct window into what is actually happening on the floor. If a treatment coordinator is skipping the value-building step before presenting price, it shows up. If a specific objection keeps recurring without a strong response, the data flags it.
We can teach the framework in a classroom, but the real work happens on the floor. August lets us see that work and actually help practices improve in real time."
— Stacy Farley, Full Arch Sales Experts
One of the core promises of Full Arch Sales Experts — particularly through CoachIQ — is that support does not end when the course does. August reinforces that model by making every patient conversation a coaching opportunity.
Practice managers can now review call summaries alongside their coaching notes to see whether team members are applying what they learned. Stacy's team can flag specific moments in a consultation where a different approach would have improved the outcome. And treatment coordinators can hear themselves reflected back in objective terms — not as criticism, but as data.
When a team member can see exactly where they lost a patient — not as a feeling but as a fact — that is when real improvement happens.
— Treatment Coordinator Coach, Full Arch Sales Experts
The practices that see the best results with the Full Arch Sales Framework are the ones that embed it as an operating standard, not a one-time event. August supports that process by creating accountability that is structural rather than managerial. When every call is captured, the framework is not optional — it is measurable.
For practices with multiple treatment coordinators, August also surfaces who is performing at the standard and who is not, making it possible to target coaching precisely. The practices that integrate August alongside the Full Arch Sales Framework are building something more durable than a conversion bump — they are building a team that consistently performs.
The goal has always been to help practices close life-changing cases at a rate that builds a sustainable business. August helps make that consistent.
— Stacy Farley, Full Arch Sales Experts